MHM helped to launch Adobe’s premiere TikTok channel by commissioning micro and mid-tier creators with the goal of building a highly engaged, creator first, community of Adobe users who utilize the tools to pursue their passions.

In two months, we briefed over 21 TikTok creators with a cumulative reach of over 3.1 million followers to demonstrate how Adobe can fuel our audience’s passions.

Our TikTok influencers created 27 pieces of unique content that spoke to the passion points of the TikTok community in ways that went well beyond the traditional tutorial.