America Ferrera
& The Northface


Campaign Components


The North Face launched a massive and first-ever global initiative focused on women, celebrating and sharing the stories of adventurous and courageous female explorers.

To celebrate the launch, The North Face hosted an intimate media panel in New York City featuring actress, director, and women’s empowerment activist, America Ferrera and former Girl Scout.

Moves Mountains is rooted in empowering the next generation of explorers through a multi-year outdoor adventure partnership with Girl Scouts of the USA (GSUSA), a platform for sharing more stories of women in exploration, and a business commitment that impacts everything from representation in advertising campaigns to investment in product design.

As a company The North Face already sponosors several female athletes, so helping them to create a campaign that celebrated these women and their strengths was an obvious decision. We created several assets for this campaign, including print, digital and PR components.