Michael's contracted Busy Philipps and her celebrity 'friends', like Snoop Dogg, John Stamos and Mel B, to participate in a high stakes crafting competition using the best of the crafts and products that Michael's has to offer. Each episode also featured a special guest judge. The fun-loving series has garnered over 500 million views worldwide on YouTube. In addition to talent procurement and on-site management, we provided social and creative support for every episode.