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Erin Andrews
& Hologic

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Campaign Components

PR
Digital
Event
Social

Every two hours, one woman dies of cervical cancer. To change this stat, Hologic, Inc. announced their partneship with sports reporter and host of "Dancing with the Stars," Erin Andrews, to mobilize women to take control of their health and ensure they are being regularly tested for this preventable cancer. Erin used her voice to change legislation in order to draw awareness to this stat; as well as her social and broadcast platforms to create ripples of awareness alerting women everywhere about the technology available to them for early detection.

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