Smashbox Cosmetics is a top tier brand that wanted to take another step forward and establish themselves as the premiere destination and community for social media’s biggest beauty and fashion influencers. We worked hand-in-hand with the Company and the talented creators to make premium, elevated lifestyle video and photography content for YouTube and Instagram that they couldn’t make on their own. We created a fully functional, in-house studio and invited creators to come and produce their own content. We leveraged their followers and their creativity to build a highly engaged online community.
Since its inception, this partnership has produced over 791 influencer posts with 30.4M total video views and 5.1M total engagements.