Kleenex &
Isaac Mizrahi


Campaign Components


Kleenex enlisted designer Isaac Mizrahi for their marketing campaign and collection of tissue boxes, as the brand is historically known for novel oval and fruit-inspired wedge boxes, Mizrahi took their boxes to the next level. The design-focused campaign began with a TVC showing Kleenex boxes as part of colorful home designs. Mizrahi contributed to the style-focused Style Studio microsite for Kleenex, which wrapped up with the celebration of the brand's 90th anniversary. We contracted Mizrahi to extend their design leadership and help forecast themes and trends in fashion, making Kleenex a trend-setter in their industry. We helped to tailor the focus and create the guidelines to make the boxes accessible to all consumers, just like Isaac's fashion. The box designs were rooted in fashion trends that were also seen in his spring home and clothing collection. The boxes were created as a limited edition and available everywhere.

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