HBO: Lovercraft


Campaign Components

Influencer Campaign Strategy
Campaign Management

Lovecraft Country is an American horror drama television series developed by Misha Green based on and serving as a continuation of the 2016 novel of the same name by Matt Ruff. Starring Jurnee Smollett and Jonathan Majors, it premiered on August of 2020, on HBO.

In collaboration with HBO we managed the social outreach along with the celebrity/influencer gifting strategy that led to a 74% gifting response from all recipients.

This influencer campaign was a recipient of the 2021 Silver Clio Entertainment Award '"Face the Monsters, Find the Truth"'

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