& Honest Tea


Campaign Components


We created an innovative digital campaign with Rhett and Link, a YouTube duo popular amongst millennials, to launch Honest Tea in Wendy's restaurants. One music video, Just Being Honest (Song), several social posts to promote the content and a live component where Rhett and Link engaged with consumers in real time to win coupons for the product launch. We recorded and edited the each interaction and sent them to each fan that participated (over 100). The Duo also livestreamed their participation on Periscope, which was the first iteration of live streaming at the time, and one of the first branded campaigns to utilize the technology. The YouTube video garnered over 5 million organic views.

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